Giving Tuesday has (so far) traditionally been in December, but some are proposing move to August, when many nonprofits set annual budgets.
"Temperatures in the 80s, maybe a light breeze, packed highways and airport concourses, sand between the toes, simmering grills, cold beer, baseball and … December fundraising? Yes, this is the time of year when nonprofit development departments begin to produce their year-end fundraising materials and campaigns, with an eye toward that traditionally fertile period between Thanksgiving and year’s end, when both habit and statistics tell us charitable giving increases – and philanthropy surges. So yeah it’s August. And that means nonprofit fundraisers should be looking at the first Tuesday in December? Maybe. Or maybe not." -- Tom Watson, Forbes