Public schools-- like Beverly Hills High-- are starting to ask "why not?" when it comes to donations and naming opportunities; critics say it underlines inequity.
"At Beverly Hills High School, a gift of $2,500 will get your name on a seat in the theater. For $50,000, the teachers lounge can be named after you. And, for $10 million, a campus street can bear your name. The Beverly Hills Unified School District has a menu of buildings, courtyards, auditoriums, even trees, for sale. It is a strategy still largely uncommon in public school systems, following more along the naming-rights policies at private schools, colleges and hospitals." -- Stephen Ceasar, the Los Angeles Times