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When things go bad with charities a common, rather broad stroking accusation is a failure of transparency; a solution is to stick to by principles, even if it means turning down money.

"Charities have been hit by a wave of concerns about what they do and why, and charity leaders must consider their responses carefully.

"There are a number of issues that have resonance with the public. Executive pay has been an on-and-off concern for the media and the public for decades. It was inevitable that as charities grew in scale and professionalism, they would need to pay more for suitably skilled and experienced leaders. It is still the case that senior executives in charities are paid considerably less than those in equivalent roles in the private and public sectors. But the public are wary. Distrusting of elites and institutions, they are sensitive to any suggestion of undue personal gain. In 2014, the National Council for Voluntary Organisations’ (NCVO) executive pay inquiry said that the solution was for charities to be as open and transparent as possible about what they pay and why."--Stuart Etherington, The Guardian

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