This past Black Friday and Cyber Monday, thanks to new giving-back program, Apple raised over $20 million for Bono-affiliated AIDS nonprofit (RED).
"Apple’s past Black Friday deals were never anything major—usually small discounts that covered sales tax and not much else. For last year’s annual shopping holiday, the company moved to free gift cards with purchase, and this year was more of the same. But this past Black Friday, your purchases also raised money for the AIDS-fighting nonprofit (RED) and The Global Fund—more than $20 million in total." -- Caitlin McGarry, Macworld.com