You can set your fundraising copy apart by getting specific. And by getting specific, you can test whether you truly make good on promises.
Asking donors to cover credit card fees dramatically reduces conversion rates because it disrupts the flow of charitable thinking.
The 2023 Edelman Trust Barometer tells us more about the decline of trust globally. This year, they track the rise in polarization, too.
Religious organizations make us more charitable, but they provide a more basic benefit: giving individuals a social identity.