Carlos Baez
Direct mail strategy is important, but there’s nothing more reliable than rock-solid tactics—starting with your humble reply envelope.
Don’t sleep on this chance for your nonprofit to save on postage.
In the face of the damage wreaked by Hurricanes Helene and Milton, you should adjust your mailing plans to exclude certain affected ZIP codes.
Postage increases impact your revenue, but key USPS promotions and incentives can help cut the costs of your direct mail program.