Carolyn Novello

Carolyn Novello works in digital marketing with Statt Group. Prior to that, she was a consultant with American Philanthropic, where she brought several years of digital marketing experience, having served as a Senior Account Manager at Stripes Agency. In her tenure there, she oversaw over $4MM in annual media spend for a diverse roster of clients, including several of the nation’s leading nonprofits. She has managed direct response campaigns on Facebook, Google, LinkedIn, and several other social platforms.

Carolyn has a bachelor’s degree in English and politics from the University of Dallas, and she is a proud Army wife.

10 steps to Giving Tuesday success

Giving Tuesday can be a big one-day revenue opportunity for nonprofits. Here’s how to get the most out of Giving Tuesday!

Carolyn Novello / < 1 min read

9 tips to get more views: a nonprofit’s guide to YouTube

Facebook and Instagram are thriving for you—time to tackle the next beast. Here’s part three on how to get seen on YouTube.

Carolyn Novello / 5 min read

10 top tips to boost your presence on Instagram

So you’ve mastered Facebook and now turning to other social media platforms for your nonprofit. Here’s part two about increasing engagement on Instagram.

Carolyn Novello / 9 min read

6 tips to increase engagement on Facebook

You’re probably working on improving your organization’s presence on social media and better engaging your donors. Here’s the first in a three-part series about how to boost your social media engagement.

Carolyn Novello / 5 min read

4 pitfalls to avoid on your donation page

Have you thought about your donation page recently? Here’s how to improve your page to get more gifts.

Carolyn Novello / 3 min read

What nonprofits need to know about political verification on Facebook

Social media marketing is increasingly important, but there are some preliminary steps for most nonprofits. Here’s how to get ready to advertise on Facebook.

Carolyn Novello / 3 min read