Iain Bernhoft
The key to a good proposal is readability. Do the hard work for your reader to avoid confusion and help them catch the gist on a quick skim.
You’re ready to stop telling happy stories in your fundraising appeals, so how should your letters look? The second in a two-part series.
Are your fundraising appeals as strong as they could be? How happy is the story they tell? The first in a two-part series.
Jonathan Haidt’s “The Righteous Mind” offers insight into why we disagree with each other and how we might better communicate. With our divided political climate, it is an important book for Americans who are seeing the “lesser angels” of their compatriots.
Who shows up more in your fundraising copy, you or your donor? Here’s how to check your pronouns.
It often seems like foundations want boring proposals. But remember: a proposal is a story masquerading as a spreadsheet.
Foundation officers are coy—and busy. Here’s how to craft a successful LOI to capture their attention in the brief time that you have.
Why is it so hard to effectively communicate my point? Perhaps because you know too much. Here’s how to step back and strengthen your donor communications.
Localism is attractive today—but that’s often localism as a form of consumerism. True localism is demanding.
We’re all biting our nails thinking about the election. Don’t forget to be in touch with your donors.