With many demands on your time, creating an integrated calendar for your direct response communications may not top the list of your priorities. Here’s why it should.
When constructing messaging for direct response fundraising, it is imperative to identify the problem that the organization is helping to solve and frame the donor as a partner in helping to solve that problem.
When raising money for your human service nonprofit, it’s important to maintain the dignity of the people you serve, even as you motivate gifts from a broad base of donors.
Lift notes can improve your direct mail package and engage more readers. Here’s an intro to the basics of lift notes.
Using premiums in direct mail can reduce or limit donor engagement—or it can boost results. Here’s how to use front-end premiums well.