The best direct response agencies take the time to understand their nonprofit clients’ unique culture and needs so they can provide an approach that’s tailored to the organization.
When raising money for your human service nonprofit, it’s important to maintain the dignity of the people you serve, even as you motivate gifts from a broad base of donors.
Using premiums in direct mail can reduce or limit donor engagement—or it can boost results. Here’s how to use front-end premiums well.