Matthew Gerken
Learning which donors are most inclined to upgrade is just as crucial as knowing which are able to according to the depth of their pockets.
Surveying donors is a low-cost and effective way to engage your donors and draw them deeper into the life of your organization.
You fight to retain donors, but every year some of them lapse. Do you know why they stop giving?
Are you overlooking your mid-level donors in your acknowledgment procedures? Maybe you’re overlooking major donors, too.
If you work for a foundation, you probably don’t get much negative feedback. As a neutral party, I’m here to tell you what your grantees won’t.
So much philanthropic giving is concerned with identifying and tackling “root causes.” And yet, few people know the history of this effort—or its resounding failure over time.
Millions of Americans are updating their wills and estate plans. Here’s a 20-minute fix for you to update your response to planned-giving inquiries.
Random sampling is hard to achieve in human studies. That doesn’t make it useless, but does affect its utility The third in a three-part series on how nonprofits can use data to aid their fundraising
Data is a backseat driver, and good leaders often have to act with too little data. The second in a three-part series on how nonprofits can use data to aid their fundraising
Data is not self-interpreting. The first in a three-part series on how nonprofits can use data to aid their fundraising.