Therese Beigel


Why Good Fundraising Letters Break All the Rules

Get out of the classroom. Start writing how you speak.

Vibrant colored closed wooden doors in a row on blue sky and sea background. Choice and decisions concept.
The Paralysis of Perfection: Why Overthinking is Hurting Your Fundraising

That appeal is better imperfect than late.


Campaigns Get Fundraising Right

Politicians excel at raising billions for their campaigns. What can nonprofits learn from them?

The child makes origami from colored paper.
Five Things to Add to Your Direct Response Program in 2025

Think outside the box with these techniques that are (relatively) easy to implement and effective to use.


Five Tests You Should Be Running in Your Direct Mail Program

Thinking outside the box (then testing the results) can take your direct mail fundraising to the next level.