< 1 min read
October 4, 2013
Study shows Gens X and Y may have more fully integrated philanthropic sense than their Boomer elders--but maybe it's because retirement is looming.
"When it comes to making charitable donations, boomers do things a lot differently than members of Gen X and Gen Y, according to a fascinating new study. Maybe it’s time we take a page or two from those younger generations. In The Next Generation of American Giving, the nonprofit fundraising consultant Blackbaud and its partners at Edge Research and nonprofit consultant Sea Change Strategies analyzed the charitable habits of four generations of Americans: boomers, Gen X, Gen Y and 'matures' (born in 1945 and earlier)." -- Richard Eisenberg, Forbes