Jeff and Pete Coors win the prestigious Simon-DeVos Prize for their commitment to American values and charitable giving.
In a testament to their decades-long commitment to philanthropy, Jeff and Pete Coors have been named recipients of the 2024 Simon-DeVos Prize for Philanthropic Leadership. The brothers, known for their business acumen in the brewing industry, have quietly built a legacy of charitable giving that extends far beyond their family name.
At the helm of the Adolph Coors Foundation for nearly half a century, Jeff and Pete have stewarded over $308 million in grants, focusing on programs that foster youth development, entrepreneurship, economic opportunity, and the preservation of America's founding principles. Their approach to philanthropy emphasizes self-reliance, personal responsibility, and integrity, values that have been cornerstones of their family's ethos for generations.
The Simon-DeVos Prize, which comes with a $200,000 award to the charity of the recipient's choice, recognizes living philanthropists who demonstrate exemplary leadership in charitable giving. It seeks to inspire others by highlighting philanthropy's crucial role in addressing society’s greatest challenges. Philanthropy Roundtable’s selection of the Coors brothers for this honor underscores the impact of Pete and Jeff’s strategic and principled approach to giving, which has touched countless lives in their home state of Colorado and beyond.
To learn more about the prize and read the press release, click here.
