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Blackbaud's study of UK giving shows older generation 27% more generous than Gen X, and 38% more generous than Boomers.

"It is perhaps no surprise to learn that the 'mature' age group (born 1945 or earlier) in the UK donates more to charitable causes than any other. However, the not-for-profit sector might be interested to learn how much more. These donors give on average 27% more each year than Generation X (born between 1965 and 1980) and 38% more than Baby Boomers (born between 1946 and 1964)." -- Martin Campbell, the Guardian

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