Wednesday’s presidential debate presented a vivid illustration of the power of a coherent narrative. Fundraisers should sit up and take notice.
Amazon announced last week the end of its AmazonSmile program. While no nonprofit will suffer significantly, there is a downside to this decision.
With a clear mission/vision distinction, you can articulate why your work—and the donor’s support—is more urgently needed as a result of this external factor.
As a fundraiser, gratitude — both well-expressed and sincere — is one of the most important tools you have. It’s good for you and your donor.