Working alone, localism can mitigate some of the effects of larger root causes. In a thicker community, there would be fewer Cannells, because there would be more “preventative care.”
When you are running a short fundraising campaign, it’s important to set a smart campaign goal. Here’s how to do that—and how to message it.
Macro-trends, future-telling, and sector reports have their place. But they aren’t nearly as important as the fundamentals—and just cultivating donors.