< 1 min read
March 31, 2015
Report on UK giving shows cash is still king, with 66% of donation pie, versus 13% for online giving and 9% for text-- but direct debit is gaining in popularity.
"Charity donors are much more likely to give via traditional payment methods than online or via text, according to research published in the annual Halifax Giving Monitor. In the past year only 9% of donors have given by text and 13% online. The research is based on internal customer data at Halifax and a consumer survey of over 2,000 respondents prepared on its behalf by Marketing Sciences." -- Howard Lake, fundraising.co.uk