social media digital marketing
Social media and marketing

This week, Eric Streiff and Kellie de Leon provide recommendations and tactical suggestions for a strong digital marketing presence for your nonprofit.

social media digital marketing nonprofits 3 ways
Social media during COVID: 3 ways to engage your donors

As you begin digital marketing, make sure you are focused on the donor, and engaging her in clear and compelling ways. These three principles should guide your social media marketing efforts.

SGN some good news civil society
What actor John Krasinski can teach nonprofits about donor messaging

Nonprofits have a role in strengthening civil society. Today, they can focus on telling their story in hopeful, positive ways to spread “some good news.”

Charities are shock absorbers for blows to the economy. Government bailouts are not

The charitable sector recently requested a $60 billion bailout from the federal government. But is that money going where it’s needed most?

Higher education fundraising

Philip Brach, vice president of college relations at Belmont Abbey College, and Lynn Hubert, director of regional advancement at the University of Notre Dame, provide their insights into manage higher education fundraising today.

Garbage in, garbage out: a nonprofit database

A database churns out the quality that you put into it. There’s no time like the present to invest time in data integrity and data hygiene.

Sticks and straw: building a database to support you in crisis

In times of crisis, decisions must be made quickly and accurately—but a poor database makes this difficult if not impossible. It is essential—crisis or no—to have a useful and well-used database.

Data Analytics & Strategic Planning

There’s no time like the present to focus on the “important” while the “urgent” is much less urgent. Doug Schneider and Laurel McCombs help us think through strategic planning during pandemic.

Planning during crisis: creating a strategic plan, even now

If you find yourself in the midst of a sudden health, social, and economic crisis, and without a development plan—well, there is no time like the present to create one. Here’s how to do that.

plan gifts table planning
Gifts table: a fundraiser’s best friend—even during pandemic

Planning is essential for fundraising success, and a table of gifts is the most important tool in a fundraiser’s arsenal.