This week, Eric Streiff and Kellie de Leon provide recommendations and tactical suggestions for a strong digital marketing presence for your nonprofit.
As you begin digital marketing, make sure you are focused on the donor, and engaging her in clear and compelling ways. These three principles should guide your social media marketing efforts.
Nonprofits have a role in strengthening civil society. Today, they can focus on telling their story in hopeful, positive ways to spread “some good news.”
The charitable sector recently requested a $60 billion bailout from the federal government. But is that money going where it’s needed most?
Philip Brach, vice president of college relations at Belmont Abbey College, and Lynn Hubert, director of regional advancement at the University of Notre Dame, provide their insights into manage higher education fundraising today.
A database churns out the quality that you put into it. There’s no time like the present to invest time in data integrity and data hygiene.
In times of crisis, decisions must be made quickly and accurately—but a poor database makes this difficult if not impossible. It is essential—crisis or no—to have a useful and well-used database.
There’s no time like the present to focus on the “important” while the “urgent” is much less urgent. Doug Schneider and Laurel McCombs help us think through strategic planning during pandemic.
If you find yourself in the midst of a sudden health, social, and economic crisis, and without a development plan—well, there is no time like the present to create one. Here’s how to do that.
Planning is essential for fundraising success, and a table of gifts is the most important tool in a fundraiser’s arsenal.