COVID-19

Direct Response

Eric Streiff and Olivia Smith provide strategic advice to guide your direct-response efforts through the coronavirus pandemic.

relief act cares tax
Top 5 changes for nonprofits from the COVID legislation

In light of the economic impact of the coronavirus, the U.S. Senate just passed a $2 trillion relief act. Here are the five items that affect nonprofits.


direct mail donors
Mailing during COVID: refining tactics to improve results

Many organizations are asking whether they should keep mailing during the coronavirus pandemic. You can’t stop mailing—but you do want to make certain tactical shifts in light of the current fundraising environment.

stock market diversity of donors
Market turmoil underlines the importance of small donors & diversified support

The current economic downturn leaves many organizations exposed to market volatility. How should you prepare—or have prepared—for a bear market?


donors right now
Giving during COVID: thoughts for donors

Everyone is wondering how donors will respond to the economic downturn. Here are some recommendations for donors—we need you to help keep nonprofits and civil society strong.

How are artists weathering COVID-19?

The coronavirus pandemic is affecting all of us. Here are some encouraging stories about groups making the arts available to those of us at home and supporting artists in need.


Major Gifts

This week, Jeff Trimbath, Justin Streiff, and Chris Kuetemeyer joined us to discuss major gifts fundraising in the midst of the coronavirus pandemic. 

working remotely distraction
Distracted by distraction: how to work remotely in uncertain times

More of us are working from home than ever before, with distraction near at hand. How do we work remotely well?


major donor fundraising major gifts
Major gifts fundraising in the midst of global shutdown

A virus runs rampant. Wall Street is in a free fall. Cities are in shutdown. Airplanes are grounded. And you still need to raise money—but how?

planned giving fundraising coronavirus
Crisis fundraising: three suggestions for success

Nonprofits feel like they are facing a crisis—but you can’t stop fundraising. Here are three tips for keeping your organization’s revenue stable in tough times.




MORE ARTICLES