With many demands on your time, creating an integrated calendar for your direct response communications may not top the list of your priorities. Here’s why it should.
Building a relationship is certainly the preferred route for getting a grant. But short of that, an unsolicited proposal may be just the trick to get a grant.
Too often fundraising is reactive rather than proactive, hindering growth and creating a frenzied and hectic development culture. Take some time at the beginning of the year to set goals, plans, and strategies.
As you begin planning direct mail for 2023, don’t be tempted to pull back because of a rocky economy. Make some strategic changes to communicate well with your donors while you manage your ROI.
Capital campaigns put a lot of stress or an organization—when the economy is healthy. How do you navigate a campaign when times are bad?
You’re ready to stop telling happy stories in your fundraising appeals, so how should your letters look? The second in a two-part series.
Are your fundraising appeals as strong as they could be? How happy is the story they tell? The first in a two-part series.
Fundraiser burnout is an all-too-common tale. One way to solve that problem is to tell a better story about the work of the fundraiser.
It’s a crowded field on Giving Tuesday, but there’s no reason to sit that day out. Here are 4 tips for a successful Giving Tuesday that doesn’t overwhelm you.
Learning which donors are most inclined to upgrade is just as crucial as knowing which are able to according to the depth of their pockets.