Implementing five simple donor stewardship strategies can help you build and retain healthier donor relationships.
Donors want to hear about the problems you’re seeing—and what you’re doing about them.
In a recent article, Theodore Wagenaar offers a donor’s perspective on giving. Fundraisers would do well to take heed.
Direct mail can seem like a distasteful tool that could ultimately compromise your organization’s integrity. Buying into that attitude may be costing your organization immensely.
Appeal approval processes should be structured to minimize the damage wreaked by executive editing.
Donors need to be asked for money. That doesn’t mean every meeting is an ask.
Regardless of what a foundation’s 990 says, ongoing outreach from your organization can pay off.
Breaking the cycle of fear-based giving benefits donors and nonprofits alike.
It’s never too early to start strategizing for year-end fundraising. In turbulent economic times, a fine-tuned direct mail strategy is more important than ever.
99% of the letter’s recipients will NOT read the letter carefully. So if you’re not using highlighting to show them instantly what’s up, they’re not going to understand your appeal at all.