Toss the spreadsheets in the trash. If your database makes you feel like Theseus navigating the Labyrinth, then it’s time for a change.
The art and science of direct response fundraising is like the cadence of a flowing river, engaging donors as they flow through, month by month.
In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.
Whether you have a large endowment or a small investment reserve, your nonprofit or foundation should be investing these funds wisely and in accordance with your mission.
When raising money for your human service nonprofit, it’s important to maintain the dignity of the people you serve, even as you motivate gifts from a broad base of donors.
Lift notes can improve your direct mail package and engage more readers. Here’s an intro to the basics of lift notes.
Step #3: Treat your donors like persons, not investors.
With things returning to some sense of “normal,” capital campaigns are coming back—fast. Be sure that you’re prepared for a capital campaign before you start down that road. Here are some tips to help you plan for a successful campaign.
It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.
New foundations can be set up in perpetuity or with a time limit to “sunset” within a set period of time. Here are three reasons to sunset before too long.