Existing donors, both lapsed donors active, are already engaged in a conversation with you, one that they’re happy to participate in. You can leverage this existing relationship to boost their lifetime value and increase the percentage of donors giving at any moment. And handwritten thank you notes are a powerful ally in this effort.
Stay tuned for a new series from American Philanthropic and Philanthropy Daily—”Fundraising When Times Are Bad”—to help you navigate today’s recession.
Good fundraising software is important for a fundraising operation. Here are a few things to think about as you select and use fundraising software at your organization.
With a clear mission/vision distinction, you can articulate why your work—and the donor’s support—is more urgently needed as a result of this external factor.
When constructing messaging for direct response fundraising, it is imperative to identify the problem that the organization is helping to solve and frame the donor as a partner in helping to solve that problem.
Corporate fundraising is unlike individual and foundation fundraising in one key way. It has nothing to do with the donor’s philanthropic mission.
Colleges and universities can foster a culture of philanthropy on campus by engaging students in the development efforts.
Toss the spreadsheets in the trash. If your database makes you feel like Theseus navigating the Labyrinth, then it’s time for a change.
The art and science of direct response fundraising is like the cadence of a flowing river, engaging donors as they flow through, month by month.
In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.