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Uber tries to charm its critics by launching charitable campaigns: in Philly, delivering school supplies; in DC, donating to nonprofits.

"Uber, the self-described technology company that is reinventing the way people get from here to there, seems to be showing as softer side  with two recent campaigns focused on charitable giving and veterans. Earlier this month, Uber announced its 'Ride For A Cause' initiative in which the company would donate $1 for each trip completed to one of five charities selected by its D.C.-area customers. Among those on the list: SOME — So Others May Eat; Best Buddies; Fight for Children; IAVA (Iraq and Afghanistan Veterans of America); and the National Park Foundation. The campaign will run through Sept. 28. As an added incentive, the charity with the most rides will receive an additional $10,000." -- Lori Aratani, the Washington Post

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