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If you want to be successful in fundraising, writes Jeff Cain, there's no great secret: Consistency trumps all (and no fad or scheme is a "sure thing").

"There is nothing in fundraising that is worth doing once. Doing a few basic things consistently and consistently well over time is the not-so-secret formula for success in development. Simple, right? Well, not exactly. Many organizations struggle with consistency in their fundraising programs. And the reasons are familiar. They range from high turnover in development personnel to an inability to say no to 'sure thing' schemes, like the ever-alluring appeal of the social media campaign that is certain to go viral." -- Jeffrey Cain, SPN News

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