Twin Cities boast robust theater tradition, but the recession and tech age have hit hard; a few companies are trying new strategies to gain supporters and audiences.
"An oft-repeated bit of conventional wisdom proclaims the Twin Cities home to more live theater seats per capita than any U.S. metropolitan area outside of New York City. Long used as a selling point by corporate recruiters here, that comforting bromide has felt threatened in recent years.... While some smaller and midsize theaters locally were forced to close, cut back programming and lay off staff over the past few years, the nearly 90 independent theater organizations who still call the metro area home compete for a finite audience and limited dollars. The approach each takes to open wallets and calendars of theater patrons is fine-tuned to their particular place in the Twin Cities theater ecosystem." -- Brad Allen, the Minneapolis Star-Tribune