< 1 min read

Andrew Carnegie serves as the cautionary tale for companies that commit to giving to charity; make sure to avoid becoming more ruthless for profit as you plan to give those profits away.

"As philanthropy enters a second golden age, real social change is getting lost in the hype of market-based giving.

"In one of his short stories, “Counterfeit Money,” Charles Baudelaire describes a fictional encounter between two friends who come across a beggar in the street.

"In this short piece, the narrator and friend offer the beggar spare change, but the friend offers a much larger coin. The narrator commends him for his generosity. The friend accepts the compliment and then adds, once they’re out of earshot of the beggar, 'It was a counterfeit coin.'"--Lindsay McGoey, Fortune

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