Andrew Carnegie serves as the cautionary tale for companies that commit to giving to charity; make sure to avoid becoming more ruthless for profit as you plan to give those profits away.
"As philanthropy enters a second golden age, real social change is getting lost in the hype of market-based giving.
"In one of his short stories, “Counterfeit Money,” Charles Baudelaire describes a fictional encounter between two friends who come across a beggar in the street.
"In this short piece, the narrator and friend offer the beggar spare change, but the friend offers a much larger coin. The narrator commends him for his generosity. The friend accepts the compliment and then adds, once they’re out of earshot of the beggar, 'It was a counterfeit coin.'"--Lindsay McGoey, Fortune
