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A recent report shows that early planning and social media need to be coupled with direct, personal interaction to engage the philanthropic potential of the millennial generation.

"Fundraisers must engage millennials in the real world as well as on social media to win their support on Giving Tuesday and other days devoted to philanthropy, according to a report released Monday.

"The study by Achieve, a consulting firm that has conducted previous research on millennials — people born from 1980 to 2000 — examined how nine organizations prepared for this year’s Giving Tuesday, seeking to uncover the strategies that helped them successfully appeal to young supporters."--Heather Joslyn, The Chronicle of Philanthropy

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