< 1 min read
February 19, 2014
Nonprofit Quarterly asks, "Are Facebook news feed changes impacting nonprofits?" Analysis of recent data found a 44% average decline in exposure.
"Brands that have established large followings on Facebook are struggling the most with these changes. Many pages with thousands of followers are reporting that their posts are now visible to only 50–80 of those Facebook fans. Slate stated that the social media marketing company Ignite analyzed 689 posts from 21 different brand pages and discovered that in just one week, the number of people who saw posts declined by 44 percent on average." -- Aine Creedon, the Nonprofit Quarterly