A purpose-driven branding agency is offering a new, free digital toolkit to help nonprofits in their fight against fentanyl.
The fentanyl epidemic has become a dire public health emergency, with overdose deaths skyrocketing in recent years. To help organizations on the front lines of this crisis, purpose-driven branding agency Good Stuff Partners has created the "WTF Toolkit," a free set of marketing and advertising resources available to any nonprofit working to combat the fentanyl crisis.
The WTF Toolkit, which stands for "Where's The Fentanyl," provides open-source creative assets that nonprofits, advocacy groups, universities, public health departments, and other community organizations can use to spread awareness about the dangers of fentanyl and help save lives. It's a unique approach, making an entire advertising campaign's resources publicly available for free.
"You don't see advertising campaigns become 'open-source' too often, but in understanding just how dire the fentanyl situation is, we knew we had to do something that leveraged our personal branding expertise and creative work for good," explained Aimee Kilmer, founding partner and creative director at Good Stuff Partners, which spearheaded the pro bono effort.
The campaign shares shocking facts about the fentanyl crisis, including:
- Seven out of ten fake prescription pills contain a potentially lethal dose of fentanyl;
- A potentially lethal dose of fentanyl is the size of three grains of salt; and
- You’re ten times more likely to die from fentanyl than from COVID. Accidental drug overdose is the third more common cause of death among Marin County, CA, residents, after cancer and heart disease.
The toolkit includes digital banners, social media graphics, print ads, billboards, fact sheets, and other collateral that any organization can download and use in their own fentanyl awareness campaigns. By providing these professional-quality creative assets for free, Good Stuff Partners is empowering nonprofits and community groups that run on tight margins to spread the word about this deadly drug.
"We encourage state and local officials and communications teams, advocacy groups, nonprofits, universities, and any organization or community to freely use these resources to spread awareness and save lives," said Kilmer. Good Stuff Partners partnered with Dr. Matt Willis, Marin County's Public Health Officer, on the initiative.
The WTF Toolkit can be accessed here. Nonprofit and community leaders are encouraged to utilize and share these resources widely to support efforts to turn the tide on the devastating fentanyl crisis.
By mounting this grassroots effort to save lives, Good Stuff Partners is remaining true to its mission: a purpose-driven brand and communication agency making life better.
