Here's a snapshot of how Giving Tuesday 2013 went down: 10,000 nonprofits participated, Blackbaud processed $19.2 million in donations.
"The noncommercial alternative to Black Friday involved a much larger number of charitable nonprofits this year, and the results suggest that the social-media-driven event might point to the future of donation drives. Charitable giving never really went out of style, but with the help of some counter-programming, it’s having a bit of a moment. The second annual #GivingTuesday, held earlier this week, led to a surge in donations for nonprofits that took part. The success of the campaign, created in reaction to shopping-themed Black Friday and Cyber Monday, suggests the idea has legs." --Ernie Smith, AssociationsNow.com