It's "Cyber Monday," and we all know what that means: Tomorrow is Giving Tuesday-- the Case Foundation and IU plan to track the numbers closely.
"[T]his year in celebration of #GivingTuesday, the Case Foundation is excited to partner with Indiana University’s Lilly Family School of Philanthropy to support research efforts to identify outcomes from #GivingTuesday and its implications for overall donation trends. Immediately following the holiday, the Case Foundation and the Lilly Family School of Philanthropy will share an estimate on the total number of dollars donated on #GivingTuesday. The research team will also present broader findings on how #GivingTuesday is affecting overall giving and giving behavior in the Giving USA Spotlight Report, to be released on December 17, 2014." -- Jean Case, CaseFoundation.org