USA Today with some bullet points on the new phenomenon: online giving was up 50% on last year's first Giving Tuesday over same day in 2011.
"#GivingTuesday started last year as a charitable answer to the retail shopping days of Black Friday, Small Business Saturday and Cyber Monday with help from such big names as Sony and Microsoft. One of the creators of #GivingTuesday is encouraged with the movement's growth. 'I think we are really excited to see people all around the country coming together around the idea of giving,' says Henry Timms, interim executive director of the 92nd Street Y in New York City that was the catalyst for the day. 'I have a real belief that the holiday season is to celebrate giving.'" -- John Ostendorff, USA Today