The best fundraising writing captures a person’s “voice” without abandoning the rules and practices of effective donor communications.
Election years are full of potential for both fundraising and frustration. Here’s how to keep your communications strong—and yourself sane—in 2024.
ChatGPT has its limitations, but (used wisely) it can be a powerful tool for improving your fundraising writing, saving you time and money along the way.
Truly persuasive messaging relies on alignment between writing and design. AmPhil’s new Creative Studio brings the two under one roof and onto the same page.
Direct mail can seem like a distasteful tool that could ultimately compromise your organization’s integrity. Buying into that attitude may be costing your organization immensely.
Appeal approval processes should be structured to minimize the damage wreaked by executive editing.
The key to a good proposal is readability. Do the hard work for your reader to avoid confusion and help them catch the gist on a quick skim.
You’re ready to stop telling happy stories in your fundraising appeals, so how should your letters look? The second in a two-part series.
Are your fundraising appeals as strong as they could be? How happy is the story they tell? The first in a two-part series.
Jonathan Haidt’s “The Righteous Mind” offers insight into why we disagree with each other and how we might better communicate. With our divided political climate, it is an important book for Americans who are seeing the “lesser angels” of their compatriots.