Super Bowl ad as "cause-marketing alignment of Hollywood, high tech, and charity," with proceeds from Jeff Bridges's sleep tape going to feed hungry Americans.
As Americans dig into lavish Super Bowl feasts, one of the game’s TV ads will offer a chance to help the millions of children who go to bed hungry every night. In a cause-marketing alignment of Hollywood, high tech, and charity, the first half of Sunday’s game will feature a 30-second ad for the website-publishing platform Squarespace with actor Jeff Bridges, a longtime anti-hunger activist." -- Drew Lindsay, the Chronicle of Philanthropy
