A stepping-stone for younger generation: "Is volunteering the new giving?" the Guardian asks United Way VP Mei Cobb.
"Today's philanthropists increasingly want to see themselves as more engaged in a charity's efforts to bring about positive social change. This is true of every generation. According to a study by Edge Research, Sea Change Strategies, and Target Analytics, the younger donors are, the less likely they are to agree that cash gifts are the best way to support charities. For generation X, volunteering as a form of philanthropy has grown over the past 11 years and people born before 1946 – who represent the majority of all individual giving – were more likely than other groups to have volunteered for a charity in the past year." -- Mei Cobb, the Guardian