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In 2012, Detroit Lions re-conceived their corporate philanthropy, fostering deeper connections over broad giving--and now they're a model for others.

"The Detroit Lions' new model of philanthropy and community engagement may prove to be a touchdown for the city of Detroit. A new case study of corporate social responsibility in sport by University of Michigan researchers uses the Lions as an exemplar of a professional sports team reinventing its charitable giving and community relations approach in hopes of making a bigger impact on the community....In 2012, the Lions created the 'Living in the City' campaign—a new model of corporate philanthropy that emphasizes deeper relationships with a small core group of community nonprofits and organizations...." -- Phys.org

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