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Celebrities helped launch Fendi's new London store by designing a handbag for charity; bidding starts at $25,000 and benefits Kids Company.

"Luxury handbags are already some of the most desired accessories, and Fendi is getting charitable with some custom offerings as part of their London flagship store launch. Stars like Adele, Georgia May Jagger and Gwyneth Paltrow have taken their favorite Fendi Peekaboo handbags and customized them for an auction to raise money for the London-based charity Kids Company." -- Gossipcenter.com

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