< 1 min read
June 4, 2014
There's something called a "fundraising futurist." But it really seems to be about analyzing data, like "churchgoers are generous" and "millennials give too".
"Millennials favor environmental and global causes, while their parents treat their donations like a strategic investment. Their grandparents support more causes, and aren’t likely to walk away from a charity easily. These broad strokes on our giving comes from the research of Penelope Burk, a fundraising futurist. Burk, the president of the Chicago-based Cygnus Applied Research, looks at national trends in how donors give and the implications on fundraising design and practice." -- Shandra Martinez, MLive.com