According to the Millennial Impact Report, budding philanthropists are looking for causes they connect with and volunteering for the networking opportunities.
"The critique is part of a dozen videos that are included in the 2013 Millennial Impact Report, a survey of 2,665 young, mainly college-educated donors conducted by Achieve, an Indianapolis- based fundraising agency. The report reinforces previous surveys that show young donors are motivated not by organizations, but by causes they feel passionate about. Younger donors support their causes not just by giving money, but by volunteering and sharing related information with their friends through Facebook, Twitter and other social media sites, the survey found." -- Jean Hopfensperger, the Minneapolis Star-Tribune