< 1 min read
May 29, 2013
National rental-car company Enterprise has acquired nonprofit car-sharing pioneer; what happens next to this urban experiment--and to bottom line?
"Avis competitor Enterprise announced yesterday that it was acquiring IGO, the Chicago nonprofit that pioneered the concept there more than a decade ago. As we've previously written, nonprofits have had the room to test the limits of car-sharing with an eye solely toward the goal of advancing alternative transportation. They can experiment with ideas that might not make money, like expanding service to low-income residents, or integrating it with public transit, or structuring it around electric cars." -- Emily Badger, the Atlantic Cities.com