< 1 min read
March 31, 2014
AEI president Arthur C. Brooks in NYT on "why fundraising is fun" and how evidence shows "giving stimulates prosperity" for donors.
"Once, I asked a class full of aspiring social entrepreneurs — all with business plans and ambitions to start nonprofits — how many of them were looking forward to fund-raising. Exactly zero hands went up. The consensus was that raising money might be a necessary evil, but it was a distraction from a social enterprise’s 'real' work. To their disappointment, I told them that today, soliciting donations is often the single biggest part of a nonprofit leader’s job." -- Arthur C. Brooks, the New York Times