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Donors are changing, and so should charities, says CEO of Canadian United Way chapter -- by which he means, metrics and gauging "impact" and all that.

"But with more and more charities offering compelling causes, today’s donors seek to know that their gifts are having an impact on the lives of those in need and achieving measurable results. People look for accountability and transparency, and they want to know they are making a difference. And they should expect this. Organizations like United Way have evolved to be more than a way for donors to express their compassion and caring. We understand the importance of connecting philanthropy to results, finding solutions to community problems and being drivers of social justice." -- Michael Allen, the Ottawa Citizen

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