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A new study shows that cultivating existing large donors has better results than pursuing new ones, and a major key to increased revenue is to invest in educational opportunities for staff.

"For small and midsize charities, stewarding their big-gift donors pays off more than soliciting new prospects, concludes a new study.

"Surveying charities with less than $10 million in donated annual income to find out which factors enhance major-gifts fundraising, researchers found the groups lost an average of $300 for every prospective major donor solicited. By contrast, the organizations raised an average of $2,200 for every existing major donor they were stewarding."--Heather Joslyn, The Chronicle of Philanthropy

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