Founder of Wikipedia is venturing into a charitable cell phone company; the People's Operator will allow users to donate 10% of their bill to charity.
"As the founder of Wikipedia, Jimmy Wales knows something about launching projects that impact millions of people. But given the non-profit, egalitarian bent of his Internet encyclopedia, it’s a touch surprising that Wales’s next move would be to parlay that experience into promoting a telecom company. But there’s a twist that makes it all clear: while The People’s Operator—the mobile service and social-media network making its U.S. debut Tuesday—is for-profit, it also incorporates a crucial charitable component." --Tina Nguyen, Vanity Fair