The nonprofit sector needs to proclaim the good it does from the rooftops in 2016, and have a clearer assessment of how fundraising scandals cause distrust in charitable work.
"In 2016, the charity sector needs to fight back and it is my New Year resolution to help. As a sector, we need to shout from the rooftops about the difference we make, telling everyone how effective and efficient we are. 2015 was not the best year for the sector :bad fundraising practice in cold calling, directors haranguedfor their high pay, high profile cases of charities, such as Kids Company, shutting down. We need to reclaim ground, and we need to do it on social media.
"Charities must admit where they went wrong and learn from their mistakes, but, together they need to shout about the good they do. Umbrella bodies, like the National Council for Voluntary Organisations and Association of Chief Executives of Voluntary Organisations, have tried but they only represent parts of the sector. Also, big charities are able respond individually to claims made against them. These voices only speak for a very small percentage of charities and not-for-profits. If the sector is to regain public trust, we need to collectively promote the principles and practice of our work."--Cara Evans, The Guardian