In what may be called the millennial zeitgeist, big companies are joining the Pledge 1% movement with the goal of integrating a culture of giving into their companies.

"Any veteran of Dreamforce knows that our community gives back in a big way. This year was no exception with 1 million books donated to libraries and schools around the world, 3,500 kits packed for Project Night Night to support homeless children, 325 students learning to code on site, 75 vets participating in mentoring sessions with executives -- and not to mention 10,000 individuals from nonprofits and universitiesdiscovering how they can power their mission with Salesforce.

"We're incredibly proud of these efforts and what we can accomplish as a community when we come together. But perhaps what's even more exciting is how many of our partners and customers have been inspired to build giving back into their own culture through the Pledge 1% movement."--Naomi Mandelstein, The Huffington Post