The digital age has arrived, and while the pressure to use social networking continues to mount many charities continue to use direct mailing, and to good effect.
"Some charities are still relying on direct mail to raise funds, with some spending up to 90% on their income on it.
"Despite many charities moving away from reliance on the method, a study by the Charity Commission show some groups remain almost totally reliant on the method to raise funds.
"The Hungry Children Project raised £430,950 in income through fundraising but spent £385,822 on direct mail costs – 90% of its voluntary income. The London-based charity makes grants to organisations working to relieve poverty."--Robert Armour, the Third Force News