Phoenix, AZ (August 1, 2022) – American Philanthropic is excited to announce its strategic partnership with Virtuous, a responsive fundraising platform designed to foster a personalized experience at every step of the development process. American Philanthropic will provide migration, onboarding, and post-live support to clients to provide a CRM experience unique to the needs of each organization.

Too many CRMs are not integrated with a marketing platform, require complex and costly buildouts, and fail to drive donor engagement. That’s where Virtuous differs. Its responsive platform unifies crucial fundraising, marketing, and donor development efforts and brings them together all in one place—based on insights about what actually works to engage donors.

Gabe Cooper, Virtuous CEO, said, “we are thrilled to be partnering with a like-minded company like American Philanthropic, that brings the ability to not only incorporate the Responsive Fundraising framework and best practices through Virtuous technology but also provide a depth and breadth of fundraising expertise through their service offerings. The flexibility to offer customers a full spectrum of services ranging from database migration and training through strategic planning and myriad of fundraising services, all with the technology to power the mission, is truly impactful."

According to Jeremy Beer, CEO and Principal Partner at American Philanthropic, “Virtuous is perhaps the fastest-growing nonprofit CRM in the country, and for good reason. Not only is the product excellent, but it is founded in a thorough understanding of what motivates donors, on the one hand, and what nonprofits really need, on the other.”

As a Virtuous Premier Solutions Partner, American Philanthropic will work with clients to customize their CRM to accomplish their development goals, accelerate digital transformation, and increase impact. Said Beer: “American Philanthropic is excited to be a preferred partner with Virtuous to deliver customers an even better experience and increased value.”

About American Philanthropic
American Philanthropic exists to promote the art of civil association by helping philanthropists, charitable foundations, and nonprofit organizations grow and flourish through practical guidance, strategic analysis, and no-nonsense consultation.

Rather than peddling secret methods or promising fast results, American Philanthropic focuses on what matters—doing the right things, the right way, consistently over time.