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Online behemoth Amazon.com may "subtly shift the contours of American giving" with its new program, AmazonSmile.

"You might have missed it during Black Friday’s race (or rather, stampede) to the bottom, with gunshots, tramplings, and arrests abounding across the country. But at the same time that galloping herds were charging towards low-priced flat screens, the online retailer Amazon was quietly pinging our inboxes with quite an announcement. Starting this week, any Amazon customer can select the charity of his or her choosing, and Amazon will automatically donate 0.5 percent of the customer’s purchases to a worthy cause. The program is called 'AmazonSmile,' and if taken to its extremes, it has the potential to subtly shift the contours of American giving." -- Joshua DuBois, the Daily Beast

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