< 1 min read
February 10, 2014
As "venerable nonprofits" like Red Cross face new frontier of crowdfunding, some ask: Is direct giving most effective, or does slow and steady win the race?
"But crowdfunding raises questions. If young people give to these single-issue causes, is there less likelihood they will donate to the legacy charities such as the Red Cross, United Way and, yes, Save the Children? Does the individual and direct nature of crowdfunding act as a spur or a drain to such longtime nonprofits?" -- Alina Tugend, the New York Times