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Introducing PlanG, a new giving platform that -- like many others -- hopes to harness the power of consumerism, millennials, smartphones, and philanthropy.

"Marti Beller and Heather Loftus believe the next generation of shoppers and workers thinks differently than those that came before. So differently that after 15 years of running the massive credit-card reward program Connexions Loyalty as president and second in command, they decided to take on that new generation directly with PlanG, a platform for consumers who grew up with pink-ribbon merchandise and philanthropic brands like Toms Shoes and want to give to the charities of their choice when they shop, work, and raise money." -- Teresa Novellino, UpstartBusinessJournal.com

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