< 1 min read

UK government's "nudge unit" looks to surreptitiously affect behaviors; in this case, automatic bequest promptings doubled (theoretical) contributions to charity.

"Charities could reap an annual windfall of up to £4bn if people were automatically prompted to remember good causes in their will, research by Whitehall’s 'nudge unit' has discovered." -- Nigel Morris, Telegraph.com

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