< 1 min read
May 30, 2013
UK government's "nudge unit" looks to surreptitiously affect behaviors; in this case, automatic bequest promptings doubled (theoretical) contributions to charity.
"Charities could reap an annual windfall of up to £4bn if people were automatically prompted to remember good causes in their will, research by Whitehall’s 'nudge unit' has discovered." -- Nigel Morris, Telegraph.com